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Free Event
Supermarkets and discount retailers often create cheaper, own brand products that closely resemble established brands.
The rise in lookalike products has been fuelled by growing consumer demand for cost-effective alternatives in an economically challenging time, which presents challenges for businesses seeking to protect their brand, market position and reputation.
In this webinar, HGF's Intellectual Property experts will:
- Explore some of the challenges encountered by brand owners when looking to enforce IP rights against lookalikes
- Present examples of successfully enforced IP rights
- Provide practical guidance on what steps businesses can take to protect their brands
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