Wilsons Pet Food Launch Eco Packaging
After the successful launch of their raw frozen dog food in 2019, UK based pet food company Wilsons Pet Food recently relaunched this range in their new eco-friendly packaging.
Having produced pet food for almost 160 years, Wilsons currently offer a range of cold pressed and raw frozen dog food which is made and pressed in their purpose-built factories in Scotland.
Following customer feedback, and with the aim of reducing their environmental impact, Wilsons have been working hard to move away from their original pouches to biodegradable trays and recyclable cardboard sleeves to help target no plastic. After launching in 2020, feedback from customers and stockists alike has been extremely positive, with dog owners pleased to purchase a product that helps them achieve their own eco goals.
As part of their relaunch, they also added a new range of Core 80/10/10 raw frozen dog food in a variety of 4 different flavours. Like their Premium Complete range, the ingredients for their new raw frozen range are locally sourced and it was also awarded the PATS New Product of the Year 2020 in the Dog Food and Products category!
Head of Sales at Wilsons, Dan Griffin, says; “When speaking with Stockists earlier last year, we found that knowing where their dog food comes from and its environmental impact were a growing concern for their customers. We are thrilled to be able to offer our new biodegradable trays while continuing to use locally sourced ingredients, it’s ticking every box we could have hoped for!”
Wilsons will also be relauching their range of Premium and Working Dog cold pressed in the coming weeks, which will be packaged in a recyclable cardboard box, with the option of customers choosing a refill recyclable paper bag for their subsequent purchases.
For more information, visit www.wilsonspetfood.co.uk or contact our sales team on [email protected].
Wilsons Pet Food was established in Scotland in 1861 and now has two purpose-built factories in Perthshire and Blairgowrie. They produce a range of Cold Pressed dog food, Raw Frozen and Healthy Treats.
For further information contact Marketing Manager, Nicola Husdell, at [email protected]