Benyfit Natural's partnership with POP

With Benyfit Natural’s new partnership with Prevented Ocean Plastics (POP) all their raw food plastic tubs are now made from plastics collected from coastal towns and cities across the globe that were at risk of polluting our oceans. Benyfit Natural tubs are made from 100% POP and are full recyclable, contributing towards a circular economy.

Greg Van Praagh, Head of UK & Europe at RPFC comments:

“We’re committed the making the necessary changes as a business to ensure that we’re doing all we can to support a circular economy. We know the impact that pet food production has on our environment so we will make the all the changes we can to ensure our impact is as minimal as it can be.

Switching to using POP (Prevented Ocean Plastics) for our raw food tubs is just the first step of many to come from Benyfit Natural. Our new Benyfit Bites treat range packaging is 100% recyclable and all our carboard boxes and sleeves are too. We know we’re not perfect yet, but we plan on getting as close as possible over the next few years.”

The Prevented Ocean Plastic programme is the largest of its kind, collecting plastic across coastlines that are at risk from ocean plastic pollution. They provide ongoing supply of recycled plastic at industry scale that is premium quality whilst supporting and providing work for local communities.

Benyfit Natural POP tubs are now used for all Benyfit Natural raw food products.  You can read more on the Benyfit Natural and POP websites.